Last updated: 6 August 2026
This Privacy Policy explains how Eliance Group IT SRL
(“we”, “us”) handles information in the mobile games we
publish on Google Play and the Apple App Store, including
Merge Grove (the “Games”). It applies to every game
we publish unless that game shows a different policy.
The short version
- We do not ask you to create an account, and we do not
collect your name, email address or phone number. - Your game progress is stored on your device, not on our
servers. We do not operate servers that receive your gameplay data. - Our Games show ads and offer optional purchases. Those services —
Google and Apple — process some data about your device, as
described below. - We never sell your personal data.
Information collected in our Games
1. Data stored only on your device
Game progress (board state, level, currencies, purchased upgrades and
settings) is saved in your device’s local app storage. It never leaves your
device through us, and it is deleted when you uninstall the Game.
2. Advertising — Google AdMob
Our Games display advertisements supplied by Google AdMob, including
optional rewarded videos you choose to watch and occasional full-screen ads.
To deliver, cap and measure those ads, Google may process:
- your device’s advertising identifier (Android Advertising ID or
Apple IDFA); - device and app information such as device model, operating system
version, language and the app you are using; - an approximate location derived from your IP address (country or
region level — not GPS); - ad interaction events, such as whether an ad was shown, watched or
clicked.
Google acts as an independent controller for this processing. See
How Google uses information from sites or apps that use our services and the
Google Privacy Policy.
3. Purchases — Google Play and Apple
In-app purchases are processed entirely by Google Play Billing or Apple’s
App Store. We never see or receive your payment details. We
receive only a confirmation that a purchase completed, so the Game can unlock
what you bought. Purchase records are governed by
Google’s and
Apple’s
privacy policies.
4. Store analytics
Google Play and Apple provide us with aggregated, anonymous statistics about
installs, crashes and purchases. These reports do not identify individual
users.
Your choices
- Consent to personalised ads. In the European Economic
Area, the United Kingdom and Switzerland, our Games ask for your consent
before serving personalised ads, using Google’s consent management
platform. You can change your mind at any time by clearing the Game’s
storage or reinstalling it, which makes the consent request appear again. - Apple App Tracking Transparency. On iOS you are asked
whether the Game may track you across apps. Declining is fine — the
Game works exactly the same, and you will simply see less relevant ads. - Reset or delete your advertising ID. Android:
Settings → Google → Ads. iOS: Settings → Privacy &
Security → Tracking. - Remove ads. Some Games offer a one-time
“Remove Ads” purchase that stops full-screen advertisements.
Optional rewarded videos remain available if you want the in-game bonus. - Delete your data. Uninstalling a Game removes all data it
stored on your device. Because we hold no accounts, there is nothing left
on our side to delete.
Legal bases (EEA/UK)
Where the GDPR applies, we rely on your consent for
personalised advertising, and on our legitimate interests in
operating and securing the Games and in showing non-personalised advertising
that funds them. You may withdraw consent at any time as described above.
Data retention
We do not store personal data ourselves. Data processed by Google and Apple
is retained according to their own policies.
International transfers
Google and Apple may process data outside your country, including in the
United States, under safeguards described in their privacy policies.
Children
Our Games are intended for a general audience aged 13 and over
and are not directed at children. We do not knowingly collect personal data from
children. If you believe a child has provided personal data through one of our
Games, contact us and we will address it promptly.
Your rights
Depending on where you live, you may have the right to access, correct,
delete or restrict the processing of your personal data, to object to
processing, and to lodge a complaint with your data protection authority. As we
do not hold personal data about you, such requests are usually best directed to
Google or Apple; contact us and we will help you route them.
Changes to this policy
We may update this policy as our Games evolve. The “Last updated”
date above always reflects the current version, and material changes will be
announced in the Games’ store listings.
Contact
Eliance Group IT SRL
Email: stefan.zaharia@eliancegroupit.com
Website: eliancegroupit.com